Post by juthi52943 on Dec 24, 2023 4:58:22 GMT
What are the advantages of olfactory marketing? Establishing an imperceptible marketing strategy through olfactory identity allows you to increase brand positioning and differentiation, improve the shopping experience, increase sales and even produce positive feelings. The main advantages can be grouped into 5 points: Push the customer to purchase through the production of desire and the consequent stimulus to action.
The use of some odorants, such as those used in restaurants or bars, awaken the consumer's appetite and encourage the consumption of the products. To better understand the concept we can give a Job Function Email List practical example that we have analysed. bar (whose name we won't say) started selling croissants and sandwiches outside to avoid indoor gatherings. The increase in sales was notable, why.
Sight and smell transform latent needs into perceived ones. Create a pleasant and positive memory : the use of a certain perfume favors the unconscious creation of an emotional and olfactory bond with the brand which will produce a benefit in the memory of the brand and in the perceived sensations. Improving the in-store experience and increasing permanence which leads to multiple benefits which translate into an increase in consumption and, therefore, turnover. Increasing brand affection and recognisability , olfactory identity allows customer loyalty.
The use of some odorants, such as those used in restaurants or bars, awaken the consumer's appetite and encourage the consumption of the products. To better understand the concept we can give a Job Function Email List practical example that we have analysed. bar (whose name we won't say) started selling croissants and sandwiches outside to avoid indoor gatherings. The increase in sales was notable, why.
Sight and smell transform latent needs into perceived ones. Create a pleasant and positive memory : the use of a certain perfume favors the unconscious creation of an emotional and olfactory bond with the brand which will produce a benefit in the memory of the brand and in the perceived sensations. Improving the in-store experience and increasing permanence which leads to multiple benefits which translate into an increase in consumption and, therefore, turnover. Increasing brand affection and recognisability , olfactory identity allows customer loyalty.